Jay-Z gets involved in another business venture by the name of D’usse (pronounced “dew-say”) a cognac being produced by Bacardi that is marketed in direct competi*ion with Hennessy New York at a private event last night. The brandy spirit is very affordable with a $44.99 for a 750-ml bottle price tag.
It is said that the unveiling of D’ ussé is a direct dig at the most popular Cognac producer – Hennessy. As of now the Cognac sector is dominated by Hennessy, Rémy Martin, Courvoisier and Martell, which have been producing Cognacs to flatter the taste buds across the globe. However, a little newness is required and Bacardi’s D’ussé seems to have nailed it right, especially when people were looking for a fresh and a unique blend to melt in their mouth.