One of the most important skills when running and organizing your business daily are those small (or not that small) tools that save you time and create just as fantastic results. Digital signage software is certainly one of those that leaves countless possibilities for effective communication supported by the digital charms of modern technique.
It comes in the form of a tool that helps users create, organize, schedule, and share valuable information on the screens by offering its templates, widgets, dashboards, and library of useful content.
This magnificent tool has a whole bunch of benefits – and here are some of the most important ones users have experienced over time and shared with the world through lots of positive feedback.
1. Fun and engaging displays
As a profit-oriented user, you would like to not only keep the current clients but also attract potential new ones. Maybe some people haven’t seen the products/services you offer till now, yet as a passerby or maybe even an old loyal customer, a novelty in your business can grasp their attention and make them want to buy. People are used to digital screens all around and their perception changes according to the tolerance it develops toward the already-known things. They want something more and something new to make them interested.
2. Constant content updates
The ease which these small tools offer within the never-ending pool of possibilities allows fast adaptation according to the needs. Some businesses are season-sensitive (such as Christmas haberdashery or Halloween-inspired items) and the setup of such content requires quick changes before and after that. Digital signage allows you to modify it and upload and save it based on your business needs. It can help you promote the very best items you have and maybe boost your profit in some unexpected ways.
3. Cost/effect ratio
If you consider this powerful software as a promotion-related tool, it won’t be hard to conclude that you can save lots of money that you usually spend on old-fashioned campaigns. Also, once you purchase the software, as its owner you can even sell the service of promoting other related companies. This way you boost both the sales of your company and the collaborating business and earn money from selling commercial space.
4. Fast and automatic content change
Since the content can be changed from the remote destination, it’s a normal conclusion that it can be changed in the blink of an eye. This means that, if you’re introducing a new line/product/business venture and want to have your clients informed, it can be all done from one place and be applied to all the desired locations at the same time.
For some users, it’s overwhelming to follow all the changes that the process of creating/removing content requires. There’s also an option to enjoy the support from the provider that goes beyond the initial setup such as with Indigo workplace.
5. More effective customer retention
The purpose of retention is to make your customer come back and purchase again. Sometimes it can be only because they want the product or service you offer all the time and theyčre loyal to what they’re used to. What if there’s something you’re about to launch and they didn’t even think of coming again within the next couple of weeks, but now they see the upcoming sales starting in two days? They might reconsider their decision. Since the software of this kind can display engaging videos and irresistibly attractive content, some studies show that people remembered those much more than static ads they were exposed to.
6. Different perception of waiting time
Time passes by quickly when we have fun. It can also last forever (or it could seem so) when we’re waiting in line for almost anything you can imagine. Some people even give their purchase up only because of the line and perceived waiting time. While in many cases there isn’t much we can do to make it disappear, we can create a different perception of it. When customers/clients who wait have fun and watch the content shown on the displays while they wait, their waiting time will be perceived as much shorter than it is. This might also result in additional sales of something they saw while being in a queue, so this is considered a double benefit.
7. Supports companies’ digital/social media presence
Regardless of whether your products/services can be bought both online and in-store or not, if you are in charge of a modern enterprise, chances that your business is digitally present are huge. All owners/managers understand that the way they approach some users/customers offline is as important as the way they do it online. Using the digital signage software for sharing the word about your work and offers via social media is more than recommendable. It directly shows your users how and when they get the new items/service packages/sales/locations/etc. It can increase the sharing via other social media as well, which is how you get publicity and free promotion. Worth considering, right?
8. Reduced administration costs
While installing the software will come with an immediate cost, the investment of such kind lowers the printing and other administration-related expenses. Your business might be located in one or two locations for a while, yet if you tend to grow (hopefully) the cost of changing and updating the signage content comes with high marketing costs. This way, using software like this can both help you with the update with less time spent, better consistency, and far better flexibility.
9. Enhanced analytics
Many backend processes can be used for analytics purposes as a result of having your digital signage software as a companion. If users check the availability of some items in-store by using the displays within the object, it might be useful to know what are the most searched ones. Also, the time a user spends watching the content can give you the heads up about the necessity to change it or enhance it – depending on their attention and interest.
The type of business you run isn’t of essential importance here, since the benefits of this software are countless and still growing regardless of it. The pace of information sharing, customer engagement increasing and more are what all modern companies face, wherever those are located and whatever their goals are. This tool is a magic trick that helps you in many situations – from reminding your colleagues that the meeting is about to start to the announcement of the biggest project you have ever launched. All of that can have engaging content, a colorful interface, and negligible price, and make your business flourish.