Cannabidiol – or as it is often referred to as CBD – is a compound that is derived from the leaves, resin, and flowers of two types of the cannabis plant – marijuana and industrial hemp. There are over 100 known cannabinoids on the plant, with THC being the most widespread one and CBD being the second one. Since 2019 is almost over, you might be looking for new marketing strategies that you can use in 2020. And if you are in this situation, this article will be able to help you. Let’s take a closer look at the tips:
1. SEO Will Be The King of Marketing
If you want to grow your brand and audience in an organic way, you will want to invest in search engine optimization which is known as SEO. Although it will take you some time to execute this strategy – which is why it is wise to start working on it right away – the expenses will be lower than other marketing strategies. One of the best ways to make sure that your investment is well spent is to hire an SEO expert who will be able to properly execute your plan. Implementing a proper SEO strategy will rank you higher on search results pages, hence, when people search for a term online, they will not only get your website on the first page, but they will also consider you to be one of the leaders in CBD manufacturing.
2. Focus On Your Content
Content creation will perfectly fit your SEO plan since one of the biggest parts of search engine optimization is implementing keywords and phrases in articles, product descriptions, and the content you post. In order to grow your website traffic, you will want to share your content on different social media platforms including Facebook, Instagram, Twitter, and so on. High-quality content will make your company more credible and if you want to see more information on marketing CBD products, check out DigitalAuthority.
3. Visit Trade Show Events
If you are a marketer, you must know that word of mouth marketing is the best and most powerful one out there. Your company should consider attending different trade shows since you will get a chance to meet all the players in the industry. This will allow you to scope out your competition in the best possible way. Also, by attending these events, you can showcase your brand, offers, products, and services, as well as attract more customers.
4. Email Marketing Will Still Be Important in 2020
Although a lot of people think that email marketing is dead, it is still one of the best (and cheapest) marketing strategies. By having your own email list, you can keep consumers interested and reminded about your brand, and you can easily attract more customers by sending them coupons or discounts on the products they bought before. Also, you will not only generate more sales and traffic to your website, but you will also be able to create a loyal relationship with your consumers.
As you can see, there are various marketing strategies that you can use for marketing your CBD products. So, now that you know which ones are the best for 2020, you should start working on them right away. After all, why wait when you can already gain new customers and generate more sales by the end of 2019 with these strategies.