Home Business The Importance of Jingles as Marketing Tools

The Importance of Jingles as Marketing Tools

When it comes to marketing campaigns, nowadays, there is little that can actually surprise us. Customers are used to seeing interesting ads on TV that feature some funny line or being offered discounts and coupons to shop at a specific store. Due to this, sometimes it might seem impossible to come up with something new that will grab the attention of people. If you are currently planning your next marketing campaign, you should consider incorporating jingles, and in the following article, we are going to tell you how your campaign can benefit from these.

The greatest advantage is that jingles capture people’s attention almost immediately. Just think about it – how many times did you catch yourself whistling some tune you had heard on TV or radio? It is as if it doesn’t matter what that tune is about, oftentimes you cannot get it out of your head. Because of this, you need something that is catchy but that also features your company’s name, slogan, or something that will make people remember you. Completing this task is often easier said than done, which is why you should employ a digital signing agency like Signature Channel and be rest assured that the best in this line of business are working with you.

Source: Clay Young Enterprises

Even though it might seem odd, but this tune allows you to tell to the consumers what you have to offer. It represents your brand and products in the best possible light. Just like any other marketing tool, you should use this one not only to ensure that people come to your company and not to your competitors, but it also gives you the opportunity to present your merchandise. Just be careful, if your ad is not of the high-quality it might have a negative impact on your business because people are going to assume that you don’t care about your marketing thus them as your clients.

When we say ‘people will remember you’ that is exactly what we mean. If you present them with some clever and memorable tune, the chances you will be the first they go to. How? Well, nowadays, generally speaking, people search online for any type of product or service they need. However, if your company’s jingle has been stuck in their mind for some time, they are probably going to skip the search and contact you directly. This means that not only are you advertising your brand i.e. reaching more people but you are also increasing your sales.

Furthermore, it is a fact that music can improve our mood. Due to this reason, you should go with a tune that is cheerful. This is the best way to ensure that people are going to associate it with good feelings which will only make them love it even more. Just think about those Christmas commercials. Who doesn’t love those?


Finally, another benefit is that unlike video commercials, these can be played on the radio. Thousands of people listen to these in their cars on the way to work not only because of the music but also the news and weather forecast. All you have to do is to think about which stations your target audience is likely to listen to i.e. where you jingle will be most effective.