When you are trying to build a successful business, it is important to focus on all aspects of your brand. One way to strengthen your brand is by using custom packaging. In this article, we will discuss the benefits of custom packaging and how you can use it to improve your branding efforts when you are running a print-on-demand dropshipping business.
Print on demand business model and custom packaging
Having a print-on-demand business is amazing. It is a great business to start with very little initial capital, you can sell your designs and explore your creative ideas, and you can work from home or in any country in any capacity you desire – from full time to just a few hours a day. From the practical side, it is great to have a huge printing infrastructure handling the physical products of your shop. They can print your orders faster than you could ever imagine.
However, some of the limitations are that you need to work with what the print-on-demand supplier got regarding products as well as packaging. It can make it hard to make your product feel special if there are more than one e-shop using the same basic products even though the designs are different.
But it is not all bad, there are print-on-demand suppliers who offer customizing some of the branding elements, and that can make your brand feel more authentic and unique. For example, you can add your brand to the apparel labels, add custom stamps to the packaging, and include a thank you note specifically from your business. Keep reading to learn more!
Custom stamps – make sure your customer sees your brand right away
Print on demand supplier Printseekers.com offers to add custom stamps to your packaging. This is an easy way to make sure that your customers see your brand right away when they receive their orders.
You can either create a design for the stamp yourself or use one of Printseekers.com’s templates. If you choose to create your own design, make sure it is high quality and consistent with your brand’s look and feel.
Add your brand to the apparel labels
Another way to make sure your customers see your brand is by adding it to the apparel labels. This is a great way to improve brand recognition and give your customers one more touchpoint with your brand.
Adding a brand logo to apparel is also a great way how to make it feel more like your own custom product not just another t-shirt with a design. Customers will definitely appreciate this little touch. It is also a benefit if someone asks your customer where they got that amazing t-shirt or hoodie and they have forgotten, they can check the label, and viola! you have a new order.
Coupons – turn one time customers into returning customers
Sending coupons along with orders is a great way to show your appreciation for your customer’s purchase. This is also a good marketing tactic to encourage customers to come back and shop with you again.
Coupons can also be used for marketing strategies and product improvement, for example, additionally to the coupon code you can add a request to fill in a satisfaction form or ask them to leave a review.
Thank you notes – let your customers know you appreciate their purchase
Another excellent approach to demonstrate your gratitude for your client’s purchase is to send thank-you notes with each order. This is a personal touch that will let your customers know that you appreciate them.
People find this approach very sweet and caring, and more often than not added thank you card can contribute to the customer making another purchase or recommending the business to a friend.
Business cards – include them in every order
Including business cards in every order is a great way to make sure your customers have your contact information. This is also a good marketing tactic to encourage customers to come back and shop with you again.
A good idea is to add another dimension to the business card not just your contact information. For example, turn it into a small piece of inspiration – add a good quote that ties well together with your brand.
Commercial stickers – put them on everything!
Commercial stickers are a great way to promote your brand. You can put them on packaging, products, and even in store windows. This is a great way to get your brand’s name and logo out there.
You can choose to add the sticker to the packaging, for example, to hold together tissue paper, or add a few fresh ones for the customer to use where ever they want to. You can print on them your brand or mix it up and print some saying or nice design, and add your brand name with smaller letters. Either way, it is an inexpensive option how to spread your brand awareness.
As you can see, there are many ways to use custom packaging to improve your branding. By using custom stamps, apparel labels, coupons, thank-you notes, business cards, and commercial stickers, you can improve brand recognition and show your customers that you appreciate their business. And you can use all these options for your print-on-demand dropshipping shop as well!