Social media platforms have become successful in many different ways over the years. Active users use these platforms to connect with their friends, family, and also to interact with new acquaintances. With their continuous growing users, social media sites are also used as a marketing tool.
Instagram, for instance, has become a leading social media platform used to grow your business or brand. With a billion active users, Instagram is a perfect venue to take care of existing customers and to search for potential ones. Many businesses have grown through the years and these stories have inspired many users to employ Instagram as part of their marketing campaign.
Unfortunately, not all entrepreneurs or businesses became successful in using Instagram. Instagram marketing effectiveness is not a guarantee.
In addition to the effort and creativity you are using, you also need to do research and use tools like Instasize to measure Instagram marketing effectiveness.
The good thing is, these tools are easy to use and can give you vital data on how your business is doing.
To understand whether your Instagram posts are doing a positive impact on your business, users need to measure how your posts are affecting your products or services.
Here are some pointers on how to measure your Instagram marketing effectiveness:
1. Understand the performance of your Instagram posts
As an entrepreneur or as a social media manager, the content that you add to your posts is important if you want to reach your target audience. You need to know which posts have high engagement and those with low ones. Compare them and identify the reasons why they have such engagement rates. There are always reasons why those posts have their respective engagements.
The factors may vary for every post. For instance, the time of the posting can be an important factor. Other contributing reasons may be the content that you created, the hashtags you used, and the photos or videos that you posted.
Once you were able to identify the factors affecting the engagement of your posts, then you need to do some contingency plans. You may need to revamp the content of your post and make it more informative and engaging to your followers. You may also use several tools to determine the effectiveness of your post and compare them with your competitors.
2. The engagement rate of your post
Once you were able to post your content, it is important to know how your followers are reacting to it. This can be measured through the engagement rate. The engagement rate of your posts will give you an idea of how your audience liked and commented on your content. The mere fact that they liked your post means that they are viewing them and thus reacting positively or the opposite.
Some tools measure engagement rates. If not, you can measure it by calculating the total comments and likes you have received. Add the totals then divide it by the overall number of posts.
3. The time you added your post
Do not be overconfident and post your content at your desired time and day. There are the best periods to add your post to get the right response from your target audience. You can measure the effectiveness of your post time. Once you were able to do so, you can now determine the best time your followers and target audience are available online.
4. Effectiveness of the hashtags you use
The right hashtags to use is important to Instagram marketing effectiveness. In addition to getting higher engagement, posts that have the necessary hashtags can significantly reach and increase your target audience. The more hashtags used on Instagram may also increase the users who can view your post.
Tip: You can check this tool to find the most relevant and trending hashtags for your brand to grow your post reach.
You only need to identify which hashtag has given the best result from your followers. You also need to bear in mind that using your brand may also have a significant impact on the performance of your post.
5. The growth of your followers
Instagram also gives you information about the number of followers and likes. Although the number of followers and likes may not be a direct measure of your Instagram marketing effectiveness, you can start from there. What is more important is how you develop your fan base organically.
The increase in the number of your followers may also improve the engagement of your post. So, keep them coming. They may be of good help for the growth of your brand or business.
6. Bio Link Clicks
A good number of followers are great for the growth of your business. However, you do not want an audience who just sit there and be a mere spectator. You want them to be engaged with your posts. As such, it is important to monitor how many people are clicking the link in your bio. That would give you an idea of the percentage of followers who are interested in what you are offering.
7. Metrics for your Instagram stories
Instagram stories are another level of promoting your brand. It is one of the features of Instagram that receive more engagement. This can be measured through Impressions, forward taps, back taps, exits, and swipe-through rates.
- Impressions are the number of people who saw your story.
- Forward taps are the number of people who have tapped forward during your story to skip the segment. A low forward tap means that the content of your story is engaging.
- Back taps are the number of people who tapped backward to see your story again. If the number is high then that means that the content of your story is good
- Exits are the number of people who leave your story before they are finished.
- Swipe-through rates are applicable only if you have an Instagram business profile. This metric shows you how many people are accessing your links through your stories.
8. Instagram Ad metrics
This is another feature of Instagram that comes with its own set of analytics. You can access this through your Ads manager where it shows the total amount of spend and the reach of your ads.
9. The Save Feature of Instagram
Great content in your posts may inspire other users. Many of them tend to save your photo, video, or sponsored content. This means that the users have plans to visit them again. The saved content can be viewed in the Saved section of the users’ profile.
10. Audience demographics
One of the ways to know if you are targeting the right audience is to know their demographics, gender, age, locations, time and day your followers are active. Knowing their demographics and activity is crucial for the success of your marketing campaign. You do not want your effort to be wasted by having the wrong set of followers.
Instagram has become a powerful social media tool if you know how to utilize it on your marketing campaign, and most importantly, you know how to analyze or measure whether your Instagram marketing efforts are positively impacting your business or products. This is the most crucial step to successfully grow your business account and build active followers.