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A Look at the Successes and Failures of In-Game Fictional Brands

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If you’re into gaming, you have probably noticed that many games feature fictional brands. The reason fictional games are created is for fun or to avoid any legal entanglements. Most of these brands are unforgettable and can even have a huge impact on a certain real brand. In fact, some of the in-game brands have entered our consciousness that we’re left wondering how come they don’t exist in real life. For instance, the GTA series is a virtual game franchise which is stuffed to bursting with fake brands.

However, many of you might be wondering how successful the in-game fictional brands are. So, with the help of sports.betway.com, an online platform which ranked these brands, we’ll help you find out about their achievements or failures. A unique scoring system applied data from real-world reference brands, such as Coca Cola, to each video game brand to reveal just how successful each company would be. If these fictional brands were real, they would definitely make it to the Forbes Most Valuable Brands list. So, let’s check out their findings.

Source: LevelUp blog

The Most Valuable In-Game Fictional Brands

There are five most valuable in-game fictional brands who have their real-world equivalent and mesmerizing net worth.

  1. Red Rocket is a chain of filling and service stations for pre-war vehicles which is part of the Fallout video game series. Its net worth is estimated to stand at $189 billion and its real-world equivalent is BP, a British multinational oil and gas company.
  2. Umbrella Corporation is a large company which offers a variety of products and it is part of the Resident Evil horror media franchise. With a net worth of $131 billion, its real-world counterpart is considered to be Unilever, a British-Dutch transnational consumer goods company. It’s the only fake brand in gaming to have a whole, AAA game named after it: Resident Evil: Umbrella Chronicles.
  3. Vladof is a weapons manufacturer found in Borderlands, Borderlands 2 and Borderlands: The Pre-Sequel. This Russian inspired manufacturer has a net worth of $124 billion. Its real-world match is Lockheed Martin Corporation, an American aerospace and defense company.
  4. Power Cola is the fourth most valuable fictional brand whose real-world counterpart is Pepsi. This full sugar and caffeinated drinks brand is part of the Two Crude Dudes arcade games with an $89 billion of net worth.
  5. The fifth most successful fictional brand is Nuka Cola whose real-world equivalent is Coca Cola. This cola brand can be found in Fallout and has a net worth of $73 billion.

When it comes to the success of categories for in-game brands, it looks like the five most successful categories include a restaurant, gaming, beverage, business, and tech. Additionally, there are fictional brands which have been breaking the billion-dollar barrier, such as:

  • Red Rocket
  • Umbrella Corporation
  • Vladof
  • Power Cola
  • Nuka Cola
  • Nabcam
  • Vault-Tec Corporation
  • Sunset Sarsaparilla
  • Virility
  • TranStar

The scoring system also showed that based on the year their real-world counterpart launched, the most well-established in-game fictional brands include:

  • Pisswasser (Budweiser)
  • Sunset Sarsaparilla (Dr. Pepper)
  • Power Cola (Pepsi)
  • Vault-Tec Corporation (General Dynamics)
  • Nuka Cola (Coca Cola)

Last but not least, the most googled fictional brands are TranStar, Nuka Cola, Umbrella Corporation, Red Rocket, and Virility.

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