If you have been watching Jimmy Kimmel this past week then you heard of him mention his big Emmys prank. Jimmy Kimmel called Tracy Morgan up on stage, told him to lay down and then instructed everyone at home to tweet
“OMG Tracy Morgan passed out on stage, turn on ABC now!”
Then hypothetically, people would see these tweets, turn on ABC, see Tracy passed out on stage and assume he was dehydrated or dead. This wasn’t the most complex Jimmy prank we seen but I am sure it caused a spike in ABC’s EMMY views, so it still was a success.