Shaq Launching “Luv Shaq” Vodka

· December 18, 2012

Shaquille O’Neal is one of many celebs to have there own line of vodka — sensationally ti*led “Luv Shaq.” The former NBA star plans to launch the brand early next year, and for all those barroom athletes, it is sugar- and gluten-free. We’re told Luv Shaq comes in coconut flavor, and the bottle features an image of O’Neal with giant wings.

Drew Adelman, founder of Devotion Vodka, which is producing Shaq’s sauce, tells us it will directly compete with Sean “Diddy” Combs’ Ciroc, but at a “more competi*ive price.” NYPost