Atlanta, Ga (PR Web) September, 2007 – Atlanta’s most prominent sneaker boutique, Laced Up, serves as the catalyst for introducing new-age footwear to the sole connoisseur. Laced Up joins forces with Adidas International and Porsche to introduce the 2008 Porsche Design Driving Shoe at a private, invitation-only soiree titled Refined Performance. The event will take place at the Jim Ellis Porsche dealership, September 20, 2007.

Porsche Design and Adidas introduce an innovative hi-tech sport and design orientated sport performance collection for men. “Our store specializes in catering to the new-age man who seamlessly manages to convey sophistication, personality, and individuality in a relaxed fit. I felt this event partnership truly conveys the store culture and mindset” stated Ernel Dawkins, Laced Up boutique owner. Paying tribute to the unique fusion of design and sport performance, the complete Adidas Porsche Design collection is characteristic by luxury, yet fully functional materials and proven high-class technologies. The shoes unveiled at the event will include prestigious fabrics such as jacquard, lycra, microfiber and cashmere.

The prominent Jim Ellis Dealership will be transformed into a gentleman’s haven, where guest will be privy to the finer things in life including a signature Courvoisier Exclusif Cognac Lounge, an Adidas interactive fashion segment and a sneak peak at the never before seen Porsche Turbo Cab all in ultra-luxe Laced Up fashion. Guest will be encouraged to bring their lightly worn shoes and donate to Sole4Souls, a non-profit organization that facilitates the donations of shoes used to aid the worldwide hurting (www.soles4souls.org). Catering the Atlanta’s celebrity, athletic, and shoe enthusiast community, Laced Up is assured to leave its shoe print in the city. For more information on Refined Performance visit www.LacedUp.biz

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