Kanye West now wants to be known as Martin ‘Louis’ The King Jr. in the launch of his new footwear range for Louis Vuitton during Paris Fashion Week last week.

In a in a video message uploaded on his blog last week, the “Love Lockdown” star arrogantly says: “Due to what has happened – what has happened so severely when the red shoes hit the runway, I was forced to change my name to Martin Louis the King Jr. Address me as such.”

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