Jay-Z has inked a deal to launch his own line of celebrity scents with Parlux Fragrances Inc.

“We are excited for the opportunity to partner with Parlux and their management team in the launch of these dynamic new brands. This venture will take what is already a successful franchise at Parlux to a new level.”

Battered singer Rihanna and Kanye West have both landed deals to make their own fragrances. According to sources, Parlux Fragrances have signed an agreement with Jay-Z’s company, Iconic Fragrances LLC, which will see Rihanna and Kanye marketing their own scents.