J. Cole is currently promoting UBISOFT’s Splinter Cell: Blacklist video game which has his single ‘Miss America’ featured. Today, he sits down with BET for an interview where he addresses ho**phobia and racial profiling & color issues in Rap. During the chat, the Born Sinner rapper candidly admits that he wouldn’t have been this successful if he was dark skinned.

There’s been a lot of conversation about the Trayvon Martin tragedy and what young Black men experience. Do you experience racism?
For sure, absolutely, I just got pulled over on 42nd street in Times Square for what I believe was nothing. They said it was for tints on my front window, which is barely tinted. I really believe it was because I had my hat low. I was driving through Times Square and I just didn’t want to be seen. So I had my hat low and I think I was looking “suspicious” just as a Black man with my brim low, when I was really just trying to cover my face. They came to my window, pulled me over. I feel like if I was a white man driving, they wouldn’t question me about my tints. They told me to roll down my back window; they look in my car as if they’re looking for something. I feel like that was the real thing, they were trying to catch somebody slipping. That just happened three days ago. I almost didn’t even name that because I am so used to that. That’s something that I feel like somebody my age that’s white doesn’t have to go through, especially in New York City. On the other hand, every time I’m on the plane in first class — this is a lesser evil but it still represents their mind state — I promise you, 60 percent of the time somebody asks me what basketball team do I play for or do I rap. [Laughs] I am a rapper, I wish I could tell them something better — that happens all the time and I hate it. I hate that we’re stereotyped and I hate that I’m fitting into the same stereotype.

You’ve talked about including dark-skinned women in your music videos versus all light-skinned women. The light-skinned, dark-skinned issue certainly affects women in hip hop; does it affect men in hip hop?
I can’t say it for sure but I just think we’re still in America. We’re still Black Americans. Those mental chains are still in us. That brainwashing that tells us that light skin is better, it’s subconsciously in us, whether we know it or not… still pursuing light skin women. There are some women out there that are like, “I don’t even like light skin men” and that’s fine. But Barack Obama would not be President if he were dark skin. You know what I mean? That’s just the truth. I might not be as successful as I am now if I was dark skin. I’m not saying that for sure, I’m still as talented as I am and Obama is still as smart as he is, but it’s just a sad truth… I don’t even know if this is going to translate well into text and people not hearing what I’m saying, but it’s a sad reality. So I can only naturally assume it’s probably easier for a light skin male rapper than it might be for a dark skin male rapper. It’s all subconscious s***, nobody’s aware — I think that s*** still subconsciously affects us.

Read the full interview here


  • Playboy69

    He’s has a point!….President Obama Validate it

  • don

    he really said that. ohhh man [palm to face], slave mentality……

    • Rex!!!

      ^^^ this niccah here^^^

      People hate the truth n when u speak it people say ur hating BECAUSE THEY DONT WANNA FACE REALITY..his points are valid and only people with spiritual eyes n ears can understand this harsh reality REAL TALK!!!!!!!

      • Playboy69


        • NoWhiteInMyCup


          truth.com, real.org, realniggashit.edu

          He spoke the truth

          Everything that cole said was the truth

          These same HO3S will instagram “they dont date light skin men” , but in the same breath screma ” Dont call us beautiful for a dark girl, just call us beautiful”

          Sometimes We black folks are the biggest hypocrites when it comes to race.

          Black people are the only people on the earth that see light skin and dark skin , everybody else see us as n.ccaz

          and he was right , the world aint ready for a dark president, not taking away from barack , just like the MLB wanted a clean cut jackie robinson at the time

      • Now Thats Pcp

        His points would be more accurate if he was actually Right…..Pac,Big,Rakim,Dmx,Kendrick, Juicy J etc are all dark skin n have n had great success…..everytime a rapper get a nice platform to talk about Real issues (poverty,prison, drugs,education), they choose to go the trivial route…..J Cole even said Macklamore opened the door for Black Rappers to be on Pop radio like Nelly,Flo Rida, Shock G, Will Smith never got spins

        • 100 @pcp

        • lazarus

          Go ahead and preach in that Pulpit @Pcp. Word

        • ginoBrown

          @pcp +100000000000000000000000

  • I understand the point he’s trying to make but America don’t give a shit about the skin tone of a rapper!!…ur “just” a rapper to all the racist people. The big recording labels don’t give a shit about a skin complexion lol. U just another investment for them! J cole should know this. Notorious big was self proclaimed ” fat,black, & ugly” and he was one of the biggest hip hop artist of all time!!

    **current darkskin popular mcs**
    MMG (meek,Ross, wale)
    Kendrick Lamar
    T pain
    ….the list goes on

    #stop j cole, that’s ridiculous

    • Preach! Will someone tell oh boy, that dark skin, light skin difference in Hollywood only pertains to woman! Most of your successful rappers are dark skin. Like Da Truth said, don’t nobody give a damn about a rapper in America. As far as Obama is concerned, lets not forget that white republicans where pushing Herman McCain HARD! He had a chance until his personal history became a factor!

  • K-iller (DaCorpNigga)

    If that’s true then why is lil Wayne black gremlin ass so popular? Kendrick Zlsmar just went play and he ain’t light skinned! Talent is talent, skin color doesn’t change that! However, I agree Obama Ron the presidency because he is a non threatening black man! If he was Shaba ranks dark he woulda got crucified at the polls!

    • K-iller (DaCorpNigga)

      *Lamar – plat

  • Moor#BpCoffins

    He has a point as far as the way other races perceive us because aint no way in hell would they put a black man in office that looks like Djiman Hounsou. But I think its an issue of good looks period because ppl just tend to treat good looking folk better and light skin still to an extent is seen as a better physical attribute by non-blacks.

    Appreciate Cole for even pondering the thought while others that rap pop bottles and throw money.

    • BP coffins???^^^^ this nigga a clown smh!!

      @(moor #MGC envy) is a better pseudonym for u lil nigga.

      • Lol smh. Y’all go at it everyday around here. I niggas like the transformers and decepticons lol

    • lazarus

      +1 @Moor, sometimes fam really would like to take a look at some of the literature you have.

  • jamarxyz

    how many darkskinned women movie stars have we had…when you think of the big screen..whats the 1rst image that comes to mind…there’s a small handful,and that’s all you getting..some whites rather be in the woods with animals than see a darkskinned face.

    • lazarus


  • Greg4422

    Tupac wasn’t light skinned and neither was Biggie.

    • Moor#BpCoffins

      And they were what? Perceived as thugs and gangsters so your point is invalid. We look out the window and see Blue. Its a good chance white folks look out the window and see Red.

      • Greg4422

        lol…someone wanting to be argumentative… my point is not invalid…his failure or success as a rapper doesn’t have a damn thing to do with his complexion…and more to do with he shity rap style. (No I’m not a J Cole fan).

        Now if you want to say he could be more successful he was was a thug instead of a house nigga…I might agree with…but again that has nothing to do with his complexion

    • ginoBrown

      @greg That has 2 be one of the dumbest statements I have ever heard…they damn sho wasn’t light skin so what other color could they be?

      • Greg4422

        wtf are you talking about?

  • **J cole response**

    “Damn niggas…my bad! I shouldn’t have said that! Yall all on my case yall ain’t never said nothing wrong before”

    “U know what…..fuk yall…..I got more money and more hoes then all u niggas anyways”


    • Lmao he probably would say some shit like that too @B lol

    • Mister Mister

      Naw, Cole seems to be more humble about his money….had it been Drake, I could see one saying that.

      As far as rappers go, skin complexion was never an issue. Now the models used in videos, that’s an issue. Certain lyrics about skin complexion, that’s an issue.

      The whole dark skin vs light skin does create a riff within our community, as we are the only ones who clash over it. Other races sees us a Blacks regardless.

      That’s what kills me about these urban models and quick to name all of the shyt they mixed with.

  • lazarus

    Point is, whether you male or female, that “other” race will always see you as a “NIGGER”. Financial or otherwise, even those close white friends that claim different are incapable of breaking through that mindset. “We” are reminded of it everyday in some way shape or form. Locked doors, crossing the street, watching “us” in a grocery store Etc; Fallen Gods & Goddess’s and we perpetuate this as a whole. A damn shame really. “we are the mother’s and fathers of this earth and we treat our-selves in the same slave mentality that the 2nd man does. SMH Look around.

    • Rex!!!

      ^^^And 1^^^

  • Unless J Cole has a Vagina, the dark skin, light skin persona in Hollywood doesn’t pertain to him. As far as the white house is concerned, let’s not forget that white republicans were pushing Herman McCain hard! When it pertains to African American men, I really feel that Hollywood is still stuck on the dark skin bald head brother and the light skin sister with long hair. Just my opinion. Even the most racist, golf playing snob love Micheal Jordan.

  • Murder

    What he said is right to an extent some may take it out of context and before you name PAC and BIG understand the ghetto forced mainstream to accept these rappers Drake is a prime example would he have crossover appeal that fast making the same material if he looked like Rakim f**k no colorism exist in our community and the real world us as black men just don’t give a f**k because we know we all get it in AmeriKkka

    • ginoBrown

      @murder No matter what color Drake is he would still be just as successful cause he constantly puts out quality material.

  • desolation

    this is just one of them statements that just didn’t translate well. I get what he was tryna say but still…

  • queso (The Corp)

    I can’t believe niccas is asking him if he’s a rapper or ball player…I would be PISSED!!!! But he’s young so he answers that shi#….he don’t realize they being sarcastic and smart ase#….let somebody ask me that bullshi# if I’m in first class!!!

  • 828jeffe

    Cole is from the home state so I ain’t gonna go too hard on him but I HATE the fact that once people get on they say dumb $hit. If anything rap has given PLENTY of dark skin brothas an outlet. I get what he was saying but it does not apply to the Rap genre AT ALL. You will never hear people say I would buy his album but he is too dark.

  • Pose

    He has a good point. People don’t want to hear but it is the sad truth. To other races, light skin would be more marketable or better image. Who can forget the Acura’s superbowl ad controversy? Lots of people admitted it, specially in hollywood.

  • Greg4422

    The sad part is J Cole has bought into the stereotype himself..he think he’s better than dark skinned rappers/people…because he’s light skinned…which in and of itself is just plain ignorant