The Beast at work
Interscope among with other labels pushing the G-Unit brand knew that they had a serious problem on their hands. 50 Cent at this time was a HUGE. He was intelligent, He wasn’t the type to be bullied or punked around and he had woken up and realized that he wasn’t as powerful as he thought he was(Thanks to reality check by Master P and Farrakhan) so he started becoming dangerous and uncontrollable due to his antics of picking on other chosen to promoted rappers(Lil Wayne, Kanye West) and the fact that he accumulated SO MUCH MONEY that he can build distribution anywhere scared them. So they had to find ways to bring him down.
2.Turn his own crew members against him
They had already made Game turn against the Gunit and that became bad business for both as it turns out today but they also clearly as I stated in an entry I did a long time ago that they wanted to get into Young Buck’s ear and have him believe that he was bigger than G Unit. That He didn’t need 50 Cent and the Interscope machine is gonna make Cashville records bigger than he imagined.
What people don’t know was that 50 was gonna branch off G Unit South and give him Cashville records to run with G-Unit being a possible distributor. But all of those plans went to dust as Young Buck started going against 50 and the Unit. He spoke out against Tony Yayo possibly putting his hands on Jimmy Henchman’s son and got on stage yelling “!! G-Unit”.
But when 50 dropped the infamous phone conversation where it exposed a desperate and humbled Young Buck who was reduced to tears. This was the move that destroyed Young Buck’s career and while it may have been a clever move on 50′s part, The departure of Buck hurt in the long run as they lost that Southern following.
3.Purposely sabatoging G-Unit releases and harsh content.
As much as 50 Cent catered to the radio with his retail releases, He did a smart thing by catering to his core with the releases of his mixtapes. As a boss, He was similar to Suge Knight because he would let his artist say what they wanted to say.
Even Tony Yayo spoke out on what he felt was blackballing by Interscope:
Long-time G-Unit member Tony Yayo is calling out his former record label, Interscope Records. Yayo says that not only did Interscope blackball G-Unit’s projects but 50 Cent’s also. From Yayo’s view, he began to notice the label’s lack of involvement when G-Unit’s last “Terminate On Site” album hit stores in the summer of 2008.
“I feel like Interscope was trying to blackball me,” Yayo explained in an interview. “But to each’s own, man, like, when T.O.S. came out, I felt like it was a classic album, T.O.S., but I felt like, a lot of stuff I was starting to learn about the [rap] game, like, why wasn’t our album up two weeks ahead of time on iTunes? You know what I’m saying? It feels like there’s always something messed up, I felt the office up here, G-Unit, was doing more work than Interscope. That’s why I feel like I was getting blackballed.”
Knowing the past headaches given to the Powerups at Interscope by Suge Knight and Tupac Shakur in the past, Interscope knew that they couldn’t have another powerful black man challenge them. But when he tried to translate alot of those “harsh realities” into retail, Interscope wouldn’t green light him. Starting with Prodigy having to censor his verse off Pearly Gates where he takes his beef with Jesus Christ and questions the hypocrisy of religion. The album while wasn’t great didn’t receive as much of a push possibly due to the nature of that song.
Game also had a song off Documentary called We Will Survive which talked about gang unity, racism, the cease of black on black crime, and slavery. The song was omitted from The Documentary but he was allowed to keep the rest of the songs which consisted of gang banging. Young Buck’s Buck The World would suffer the same as they wouldn’t allow the Anti Police song Take Me Alive on the album.
4.Turn Eminem and Dr Dre against him
Instead of riding with their protegť who obviously brought them millions with his first 2 albums along with him inheriting their beefs with Benzino and Suge Knight when it was unneccessary. Dr Dre and Eminem this time would leave 50 Cent out to fiend for himself. If When you can’t bring in the serious revenue as before, They will tell you to kick rocks and its on to the next bandwagon. The relationship among the 3 wouldn’t be as strong within the following years of Eminem’s return in 2009 and Dre working on Detox.
Dre and Eminem would still collab with 50 from time to time but the magic within those songs weren’t present and you can hear it within the songs. Dr Dre decided to play follower once again by abandoning G Unit despite the fact that G-Unit put a beatdown on a Suge Knight Affilate for attacking Dr Dre at the 2004 Vibe awards and start hanging and doing songs with people who 50 isn’t too fond with. The same with Eminem as he would collab with Lil Wayne, Kanye West, and many others who’ve 50 took shots at over the years. 50 should have known by watching how Dre threw Game under the bus that he doesn’t move on loyalty but only green and Eminem only followed suit because of Dre.
A Change of Heart
It seemed that 50 Cent has seen the error of his ways and became more humbled than ever before. Gone are the days where he would brag about being Mr Interscope and stopped becoming the !!ery of the Industry. He’s now starting to take the money he’s accumulated and destined to make a difference. He was smart enough to accumulate enough money to where he doesn’t have to rap anymore for the rest of his life. He formed a pro Unity free concert unifying beefing rappers or rappers from New York whom he had beefed with together in Queens for one day. The Concert made headlines showcasing unity among NYC and Squashed all vendettas with Dipset, The LOX, among others.
50 himself has made alot of monumental changes in his life since his album tanked and it made him go through a humbling experience. Gone are the days where he’s bullying rappers or running down their record sales on the radio. He’s now challenging an est@blishment along with a broken system who he felt was being supressed.
50 has displayed concern for his people possibly for the first time in his career. He started a TV show where he wanted to retrace his roots along with starting Street King Energy drinks where he has a goal to feed a billion people in Africa.
We’ll see in the future but you can’t help but to respect the fact that 50 saw the error of his ways and now want to really make a difference. While some of what I’ve said are speculated, Theres an obvious vendetta going on within the Interscope camp and the possibly felt that 50 was getting way too powerful so they had to find a way to shut down his label. Luckly for him he got out with his life and his dignity.
“Im Down to Sell Records but not my Soul”
50 Cent on Patiently Waiting