When 50 Cent released Before I Self Destruct and it came out to less than stellar first week numbers. It was a blow to 50 Centís ambiguous ego. Here is a guy who used record sales as his way of destroying competitors and bragged about how hot he truly was. When BISD was released and it didnít do what 50 expected Many within hip hop rejoiced that Hip Hopís bad guy finally took a fall.
Bloggers were happy that the bully who been punking out their favorite rappers throughout his entire career caught a serious brick. 50 even knew himself that this was gonna be a hard pill to swallow being that dude had finished running down Rick Rossís camp Triple Cís for pitiful first week sales numbers.
So when did it start?
People have blamed many factors for 50′s numbers or musical decline Many claimed it was oversatuation of his brand, that he alienated alot of his core by going after alot of their beloved favorites(Jadakiss, Lil Wayne, Kanye West) or the fact that more of his retail albums were aimed for the commercial bases. Well the truth of the matter is that all of this started in 2007.
2007 was pretty much a start of what we know today is a decline in hip hop but still at that same notion, It was edgy to the point where people wanted it censored due to the nature of the content.When Don Imus called a group of black women ďnappy headed hoesĒ It somehow got ricocheted to hip hop and the media wanted to focus instead of the dialogue that possibly influenced Imus to say those racist remarks. 50 took upon himself to speak on Hip Hopís behalf and even through poke shots at Master p.
50 Cent at this time period was feeling himself and becoming real!!y. He was given the Monkier Mr Interscope because He had ALOT of power because Interscope trusted his every move being that he went 12 million out the gate with his first album and 1.5 million first week with his second.
50 tried his hand at Hollywood as well and was successful on that end too. As the 50 Cent brand grew larger due to his intelligence in the business world, So did his popularity among white people(Famous and non-famous) since Eminem was batting his personal depression. The Lindsey Lohans, Paris Hilton,s Donald Trumps, and many other big time whites of the world wanted to be around 50 movement.
Throughout the competitive rap scene, 50 Cent still was on top and was labeled as intimidating. He had used alot of his leverage given by Jimmy Iovine to kick Game off Interscope and push Styles Pís album back. He had alot of money and power but Styles P may have said something to have hit a nerve during his phone conversation with 50: You forgot where you came from.
The Farrakhan and Master P factor
The Honorable Minister Farrakhan spoke out on the negative stereotypes portrayed by media for blacks on BET and specifically called out 50 Cent by claiming he was a good brother but he was being told to do and ran by devils at Interscope:
50 Cent, My brother is rich because heís helping Satan to keep you where you are, He donít know that, Heís a good person and high. He lived a rough life where he was shot 9 times, But the offer that he got, He must be doing something right for satan but something wrong for your people. Heís already made you rich but heís planning to take something from you.
Master P responded to 50 Centís poke shots in a very powerful letter:
There are four things that differentiate me from artists like Curtis Jackson. One, I can honestly admit that I was once part of the problem.
Two, I donít want my son to grow up and be like me. I want him to be better and do better Ė and that is why he is taking the time to pursue a college degree.
Three, money donít make me, I make money. My goal is to educate our people in building generational wealth and knowing how important it is to own real estate.
Four, Iím a TRUE entrepreneur; my boss is God not Jimmy Iovine. From one brother to another, if you misunderstand my purpose you could always pick up the phone or talk to me in person. Iím trying to be part of the solution not the problem. The media thrive on entertaining, especially the negativity no matter what the cost. Iím praying for the brothers that are lost out there.
Master Pís letter and intelligence got the best of 50 Cent. 50 when he was hosting Rap City for the week promoting his Curtis album invited P to the show and two of the brothers talked everything out. Alot of the things P was saying was truthful and at times made it like he was actually SCHOOLING 50. 50 humbled himself and shook Master Pís hand afterwards.
Evidence of rebelling
It seemed shortly there after the Rap City conversation that 50 started reacting differently. Starting with him purposely leaking songs from his album because he felt Interscope was stalling. This was a big no-no within the music industry. Artists donít have that right to leak their own records wtihout top approval and 50 broke one of these rules.
Being fed up with Interscope all of a sudden stalling and vowing to break free to gain independence back, He created his own media outlet with the monies he accumulated called Thisis50.com which was a social media network where he can test out his new music and interact with his fans because he felt with him being in this new world that he was disconnecting from his core. Thisis50.com wound up being a major hit for 50 and Interscope wasnít seeing a piece of it. The He called out his BOSS Jimmy Iovine on the track Southside which was very unheard of saying that he doesnít have NO boss and that nobody runs him. This was 50′s way of rebelling.