Diddy Kept It 1000 In The Cannes

· June 19, 2013

Music mogul Sean “Diddy” Combs wasn’t on vacation, he was in town for serious business matters.

P. Diddy spoke at the Cannes Lions Festival, the top advertising awards show in the world, and essentially insulted everyone there.

At first, Cannes attendants were excited to see the music mogul appear on stage. Director of marketing and social media at MOFILM Kerry Gaffney captured the scene:

cannes twitter p diddy


UmBRELLA, an Asian media and marketing publication said that Diddy’s exact phrasing to delegates was,

“I hate watching TV commercials, just like everyone else. The truth will set you free, and I’m here to tell the truth.”

It was a strange tactic considering that part of the reason Diddy was in Cannes was to promote his new cable music channel Revolt TV and win over advertisers. Diddy has also done a bunch of his own advertising, notably for Ciroc vodka.

Diddy did have the caveat,

“If you’re not going to produce great work, you’d better get the f*** out of this room.”

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Discussion9 Comments

  1. Cakes(shake responsibly) says:

    Loving the first pic.. Diddy looks smooth,gq like a boss who am i kidding he is a BOSS lol

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