Music mogul Sean “Diddy” Combs wasn’t on vacation, he was in town for serious business matters.
P. Diddy spoke at the Cannes Lions Festival, the top advertising awards show in the world, and essentially insulted everyone there.
UmBRELLA, an Asian media and marketing publication said that Diddy’s exact phrasing to delegates was,
“I hate watching TV commercials, just like everyone else. The truth will set you free, and I’m here to tell the truth.”
It was a strange tactic considering that part of the reason Diddy was in Cannes was to promote his new cable music channel Revolt TV and win over advertisers. Diddy has also done a bunch of his own advertising, notably for Ciroc vodka.
Diddy did have the caveat,
“If you’re not going to produce great work, you’d better get the f*** out of this room.”