Music mogul Sean “Diddy” Combs wasn’t on vacation, he was in town for serious business matters.

P. Diddy spoke at the Cannes Lions Festival, the top advertising awards show in the world, and essentially insulted everyone there.

At first, Cannes attendants were excited to see the music mogul appear on stage. Director of marketing and social media at MOFILM Kerry Gaffney captured the scene:


UmBRELLA, an Asian media and marketing publication said that Diddy’s exact phrasing to delegates was,

“I hate watching TV commercials, just like everyone else. The truth will set you free, and I’m here to tell the truth.”

It was a strange tactic considering that part of the reason Diddy was in Cannes was to promote his new cable music channel Revolt TV and win over advertisers. Diddy has also done a bunch of his own advertising, notably for Ciroc vodka.

Diddy did have the caveat,

“If you’re not going to produce great work, you’d better get the f*** out of this room.”

  • Diddy the gawd

    • FAIL!!! WRONG!!! Theres only one GOD and his SON is my Lord and Savior. Dont even joke like that and disrespect the ALL MIGHTY.

      • Tonio

        Once again…”the god” and God are two different things. Smh

      • JGoode

        Stfu with ya fairy tales lol

  • Cakes(shake responsibly)

    Loving the first pic.. Diddy looks smooth,gq like a boss who am i kidding he is a BOSS lol

    • MoorDetroitRed

      So does that mean you’d let him taste that cake?

      • Cakes(shake responsibly)

        Whaaat?? Moor what craziness you asking me lol.. ive never pictured him in a sexual way so probably not

        • too_funny

          @cakes … just go ahead and tell them, that’s how you look at @too_funny.

          we dont have to hide it anymore lol

          • MoorDetroitRed

            Oh ok. Picturing and meeting in person are 2 different things though.