Dale Earnhardt, Jr. became the latest big name in sports to sign on with Jay-Z’s Roc Nation Sports Agency and the first from the world of NASCAR.

“I feel like my brand is well-known among NASCAR fans, but I want it to grow beyond stock car racing,” said Earnhardt, Jr. “And Jay-Z is where it’s at right now. I am excited to work with him and the good folks at Roc Nation.”

Earnhardt joins a Roc Nation client roster that includes Robinson Cano, Geno Smith, Skylar Diggins and Kevin Durant. The Earnhardt, Jr. partnership could allow Jay-Z to make plays for up-and-coming NASCAR stars such as Ricky Stenhouse, Jr., Clint Bowyer and Paul Menard. Next could be forays into NHRA truck racing and professional bass fishing.

Jay-Z scoffs at those who suggest a pairing with Dale Earnhardt, Jr. is an odd match.

“Why? Why would you say that? I think I know why you’re saying that,” said the entertainment mogul. “I aim to make Roc Nation the premier sports agency. This is legitimate. You can’t pigeonhole me to just black athletes in the three major sports. You might want to, but you can’t.”

Jay-Z also vowed the partnership would “be far more successful” than the recent hip hop and country collaboration between LL Cool J and Brad Paisley.

Earnhardt, Jr. said he is already pleased with his decision.

  • Damn Jay reeling em in

  • my favorite nascar driver..Hov with yet another W

  • NoWhiteInMyCup

    WHOOOAH MAJOR, major major salute

  • Camaro434

    That’s what the fuck I’m talking about. I’ve never been into NASCAR, for obvious reasons, but I’ve always though Dale was cool. Glad to see he’s bigger than NASCAR’s ignorant fan base.

  • Playboy69

    Wow!…Jay-Z is now Hip-Hop Icon!

  • Mr Nice Guy

    Great move for Jigga! The marketing machine is about to take off!!

  • tony

    dale was in jay’s “show me what you got” video

    • Mister Mister

      I was about to say the same thing….and Jay said enough when he said “You can’t pigeonhole me to just black athletes in the three major sports. You might want to, but you can’t”

      Salute, Black Excellence!

      • Mister Mister

        Ok, I think we’ve been duped fam….I can’t find no other links about him signing with Jay-Z. I think it’s BS

  • 4xtra

    I love this