Beyoncé new self ti*led album smashed the records after debuting at #1 on Billboard with 617k sold in the first week (3 days retail). Last night, she held a private party at Dave & Busters in Brooklyn following her latest Mrs. Carter tour stop. Drake and J. Cole were some of the special guests at the fun looking party.
Drizzy even got behind the 1s and 2s and congratulated Bey on the massive win she scored this week. We have a short video of that plus more photos (courtesy her Instagram) of the celebration below.
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Mrs. Carter world tour, Beyoncé has gone and debuted another fragrance. Because she’s got nothing but time on her hands to start new projects.
Women’s Wear Daily reports that Beyoncé Rise is Bey’s third fragrance “pillar,” the first two being Pulse and Heat. Rise, described as an “intoxicating, addictive luminous floral,” is intended to be “a little bit more intimate and personal.” The approach to promoting the perfume was inspired by none other than a Maya Angelou poem (yes, really).
And, of course, there will be a video, a new TV commercial with 15- and 30-second versions. You’d think they could have just cribbed one of the extra videos from the new album and used that… but we all know that’s not how Beyoncé rolls.
|“Beyoncé Rise is designed to go beyond the sensuality and electricity of her stage persona to reveal a bit more of her personality.” -WWD|