During the launch of Blackberry 10, Thorsten Heins introduced Alicia Keys has the new Global Creative Director. The company is taking steps towards rebuilding the brand  with the launch of a new phone very soon. Alicia and Swizz have both been making some pretty big moves over the past year with her husband being named as  Global Ambassador for the New York City Health and Hospitals Corporation. Details of her job specifics have not ben disclosed at the moment.


  • Queso (The Corp)

    That’s wassup.. Glad to see blackberry coming back with a whole new platform. I have a blackberry play book and in my opinion it’s way better than an ipad. BlackBerry 10 phones gonna be the shi#… Definitely getting one.

  • MoorFedayeen

    What exactly does she know besides music? I’m curious to know

    • me

      right wtf. i’m pretty ticked off at this. i was hyped about the new blackberry but wtf does she know?????

  • Moor, it’s all about keeping the blackberry brand hip and relevent. Of course she knows nothing about phone technology. Bottom line is samsung is kicking blackberry and apple’s candy ass globaly and they haven’t been able to do anything about it.

    • MoorFedayeen

      But to say she’s designing it or some other sh#t is retarded and lame.