2013 Super Bowl XLVII Ad Teasers Next Sunday, one of the greatest competi*ions in the history of mankind will take place. Countless hours of blood, sweat, and tears will be summed up in the space of a few hours. Millions of dollars will be at stake. Also, there will be some kind of football game. I’m talking, of course, about the Super Bowl advertisem**ts, which are costing an average of $3.8 million for a 30-second spot this year. Many companies are either leaking their ads for Super Bowl XLVII or releasing teasers for the real ad (below, see Volkswagen’s brilliant teaser, starring Jimmy Cliff), and there are a few trends emerging.